Sales Enablement And Personalization

February 8, 2018 / GuidesFor Team

Sales enablement is such a broad term but in hindsight, it is a series of techniques and software that a company can give to its sales team to further boost revenue. In short, it’s an avenue for growth. One technique that sales enablement employs is personalization. A study shows that 79% of consumers are most likely to buy into promotions if it is tied to their past interactions. This is where personalization comes into play. By tapping into the consumers’ recent online activity, companies are able to engage with them more. It’s just one of the many sales enablers managers can give to their groups. -Carla Grace Mesina

Read the source article at Marketo Marketing Blog

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