Clear and Effective Communication as a Tool for Sales Enablement

September 6, 2018 / GuidesFor Team

Have you ever experienced receiving a marketing material that just makes you even more confused? You’re not the only one. Everyday, customers get these kinds of materials and they just don’t know what to do next. For the business, this is already considered a loss. Likewise, losses also occur when the marketers fail to respond quickly to a possible lead. Ken Krogue from Forbes shares that only 27% of leads get contacted. However, improving your organization’s sales enablement practices can help increase this percentage to 92%, which is a really big boost in your business’ productivity! There are various tools available which can help you with this, but first you need to understand the importance of clear and effective communication between your sales team and your target customers. This article provides an excerpt from Dan Kennedy’s book “No B.S. Direct Marketing.” – Regina Ongkiko

Read the source article at Entrepreneur

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