Learning from the Experts: Content Strategies and Sales Enablement

September 6, 2018 / GuidesFor Team

When does a brand become labeled as iconic, and how does one become so? CreativeBloq gives the rundown on this and further enumerates some of today’s most iconic brands including Google, Nike, McDonald’s, and Starbucks. It was also argued that a brand does not have to be globally recognized to be iconic. Some brands are deemed iconic because of an exceptional customer experience, or because of their values that transcend into the way they advertise. Forbes takes the next step and discusses that brands have become iconic because of their ability to connect with the customers. This following article shares the content strategies learned from iconic brands that have helped them in terms of sales enablement. – Regina Ongkiko

Read the source article at Marketo Marketing Blog

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