Boost Your B2B Marketing Through Sales Enablement

January 15, 2019 / GuidesFor Team

The rise of B2B has changed the way buyers and service providers interact; buyers are now in control and able to demand their specific needs. Even before a client first interacts with your firm, they already have a preliminary purchase decision which sales teams now have to adjust to. In order to cope with this reality, the sales enablement process provides sales teams with relevant information, content, and strategies they need to boost their sales performance. It’s important to remember that being tech-savvy has its advantages. BrainShark reports that on average, effective use of technology has resulted in a 57 percent higher rate of sales training effectivity than firms with ineffective technology users. It’s important to provide our sales teams with the tools they need to improve the quality of customer engagement. – Silvana Peters

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