Sales Enablement Benefits Areas of Training and Marketing

January 15, 2019 / GuidesFor Team

Sales enablement by its mere title suggests that this tool benefits sales teams. While this enhances the sales team’s abilities, it also impacts other departments, namely, training and marketing. Sales Enablement scales up a business’ practices, knowledge, tools and resources in order to successfully engage customers and potential clients. Relatedly, Brainshark reports that on average, companies that utilize technology effectively were 57 percent more effective at sales training and development than those who use technology ineffectively. In addition to sales, sales enablement drives training at a faster pace incorporates tools that allow for retention of knowledge and skills. More information is provided in this article. – Silvana Peters

Read the source article at Training Industry

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