Sales Enablement: Matching Interaction with Client Needs

January 15, 2019 / GuidesFor Team

Customers want to know they are heard and matter, and sales teams need to keep that in mind. The quality of buyer interactions is positively affected by a company’s knowledge of what their clients are looking for. In order to gain such insights, sales enablement software provides salespeople with the tools and knowledge they need to engage target buyers. HighSpot reports that companies with sales enablement teams are 52 percent more likely to have processes that are inter-related to their buyer’s experience. Tailored sales interactions require assessment of buyer’s readiness, goals, and needs which lead to quicker responses and suggestions that are aligned with the expectations of the client. – Silvana Peters

Read the source article at Technology Research

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