The Role of Sales Enablement in Product Marketing

January 15, 2019 / GuidesFor Team

Product marketing requires a talented and skillful team that can devise effective strategies to reach the consciousness of their target market. These days, however, technology can play a huge role in carrying out these effective strategies. For instance with sales enablement solutions, marketers can get intelligent content recommendations so they wouldn’t have to scramble under a huge pile of data just to find the best fitting content.  Business 2 Community explained, “Smart solutions…leverage the vast amount of data they collect about content to generate informed recommendations about what to do with content.” This kind of solution can definitely make a marketer’s life a lot easier as it helps in achieving marketing goals. If you are interested to learn more, this article talks about the role of sales enablement in product marketing strategy. Read on. – Gail Limpin

Read the source article at Business 2 Community

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